The End of Many Books

The 12 Week Year

by Brian Moran and Michael Lennington

Zero people care how many productivity books you’ve read. And based on how many productivity books keep being written and purchased, as a society we clearly want to think about doing something more than DO something itself. Some of us need more encouragement I guess.

I’ve read another one. A couple friends of mine have read, and have implemented some things from, The 12 Week Year by Brian Moran and Michael Lennington. The “gimmick” here is that in order to FOCUS on what’s important and MOVE on it every day, we need to move the finish line closer. Individuals and businesses can let themselves off the hook by waiting until the year is almost over before they get serious. If you reframe your “year” as only being 12 weeks (hence the title), you might realize that there’s not much time to waste.

The rest of the book is full of good reminders, and fine. Lack of knowledge is not as much of a problem as our lack of execution on what we already know. We always do what we most want to do, our results show it, and often that shows that what we most wanted was comfort rather than our stated goal which would have required changes. We don’t commit to what we say we want, we assume time will “show up” rather than block/schedule time on our calendar. We don’t break down our work into specifics, nor follow a system to make progress.

Today begins my first 12 week year. I chose today, not only because I finished reading the book a couple days ago, but mostly because when this first twelve weeks are complete it will be two days before my 50th birthday. I have some things I WANT to be done by then.

The book also recommends that you go public with your goals. So, you don’t have to care at all, but I’ve got two. 1) Weigh 195 pounds (currently at 211). 2) Have our church website up, usable, and answering the questions that I otherwise have been answering again and again in other ways for multiple years. I’ve made a scorecard, and can earn points each day as lead indicators, and then obviously the scale and url will be lag indicators.

I liked the book as much as I like any kick in the pants and recommend it for those who know they’ve got a long way to go and a short time to get there.