John Calvin wrote that the heart of man produces idols like a factory, like Detroit produces cars: many makes and models that require more work than their worth. You and I were made to worship, and we will supply something or someone to meet that demand.
One of the gods of men that comes off the product line is the god named Attention. He has other names, too: Fame, Recognition, Approval, Popularity. Attention talks about sharing, assuring everyone that there’s enough to go around, but he never seems to actually know when his turn is done.
He’s a fantastic contextualizer. He wears different clothes among junior high girls than professional academics, he works differently at ladies’ Bible studies than in Hollywood. It’s surprising how well he gets around. He sneaks into car leases, prayer requests, hair styles, social media statuses, diets, good grades, bad grades, employment titles, political campaigns, military campaigns, even Bible reading programs.
It’s also surprising how much damage he can cause. From backstabbing whispers to international battles, he starts wars. “What causes quarrels and what causes fights among you?” “You covet and cannot obtain” (James 4:1-3). Of course, Attention has siblings, such as his older brother Materialism. But Attention wants more than the thing, he wants people to know that he has the thing, or that he doesn’t. He can get what he wants either way.
Interestingly, James follows up by saying that we don’t have because we don’t ask (James 4:3). Why wouldn’t we ask? Because that gives someone else the attention.
Attention is a mean and expensive idol, with heavy taxes and high repair costs. He steals joy and peace. He splits churches and spouses and friends. He must be toppled, and Christians should fight him by confessing and then by turning from him to serve the living and true God in Christ.